The Side Effects Of Going Off Patent

Topics:
Brand Strategy
Tags:
Branding,
Interbrand,
Marketing,
Patent,
Pharmaceutical Company
Source:
Interbrand

FREE Registration is required

Overview: It is a horrible and suden demise to go from stardom to neglect in a few short months. Many pharmaceutical products await this fate at the end of their patent-protected lives. Branding helps to create block buster drugs, but can it keep alive in this tough world of generic competition. Brand equity is precious; it is an integral part of company valuations. Is the pharmaceutical industry foolhardy in its fickle attitude to its burgeoning brands? Branding with OTC may then help to have a higher price point. To know more on the issues in pharmaceutical branding read the article.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Mar 2003 | Pages: 1

People who downloaded this item also downloaded

White Paper Seven Tips for Profiting from Lean Times with CRM
White Paper It's All About the Salesperson: Taking Advantage of Web 2.0
White Paper Drug Companies And The Patent Game: Fair Play Or Foul?

Top results from Brand Strategy

White Paper CRM and Social Networking: Engaging the Social Customer
White Paper Global Branding -- No Branding Before Sufficient Sales
White Paper Business Planning has Changed its Focus
White Paper Will the Wireless World Connect?
White Paper Who's Filling Gen-Y's Shoes?

» View all Brand Strategy listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).