How Powerful is Your Web Site? Check Its 'BTU'

Topics:
Brand Strategy,
Internet Market Research,
Usability
Tags:
Branding,
BTU,
Channel Management,
Internet,
Marketing,
Web,
Web Site,
Web Site Development,
Youngstown Publishing Co.
Source:
Youngstown Publishing Company

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Overview: temperatures. The Internet, and the Web in particular, has opened new channels for businesses to acquire, influence and service their target audiences. In this wired world, three disciplines are converging to connect businesses with their customers: Branding, Technology and Usability the Internet's version of BTU. Article justifies that each discipline plays a critical role in creating a compelling experience for members of a given target audience. Collectively, this "power trio" influences a customer's trust in a company's products and services. Read the article and discover the details on BTU.

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Format: HTML | Date: Sep 2002 | Pages: 1

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