Publicity is High-Yield Investment For Businesses

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Print Advertising
Tags:
Investment,
Marketing,
Marketing Research,
Youngstown Publishing Co.
Source:
Youngstown Publishing Company

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Overview: The amount of money one has to spend on advertising doesn't come close to the multi-million dollar ad budgets of large corporations. But even if one is working on a shoestring, their marketing efforts can be greatly enhanced by strategic editorial publicity. Published articles that incorporate information about one's products and/or services can raise awareness of -- and interest in business. At the same time, one get the advantage of an implied third-party endorsement.

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Format: HTML | Date: May 2000 | Pages: 1

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