Capturing the Cyber Customer

Topics:
Internet Advertising
Tags:
Customer,
Internet,
Sales,
Sales Strategy,
Youngstown Publishing Co.
Source:
Youngstown Publishing Company

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Overview: Today's customers arrive by e-mail or in person after having done their research on the Internet. They no longer come to be educated and informed or to gather information. The Internet has taken that role away from the dealer. By the time customers contact the dealer, they know exactly what they want and what they're willing to pay. Many in sales want to believe most people feel there's value in doing business with someone they know. This raises essential questions regarding the use of the Internet in capturing customers. The article gives a few suggestions.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 1

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