14 Proven Ways to Waste Your Marketing Dollars
- Topics:
- Marketing Strategy
- Source:
- Youngstown Publishing Company
FREE Registration is required
Overview: Are you wasting your company's marketing energy and dollars? To help you evaluate, here are 14 techniques that will assure you'll do exactly that: Always shoot from the hip, Do your marketing only when more sales are needed, Make your secretary the marketing director, Duplicate exactly what your competition is doing, Expect huge results from a tiny budget, Don't waste time and money on research, Don't waste money on expensive design and artwork, Select advertising based on the space cost, Never spend more than $499 on a Web site, Never run an ad more than once, Publish a newsletter once a year or once every other year, Be sure your direct mail looks like junk mail, Refuse to work with the press and Never seek professional marketing advice and counsel.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Jan 2003 | Pages: 1
