Alternative Print Media - The Low Cost Route to Prospecting

Topics:
Print Advertising
Tags:
DMG Direct,
Print Media
Source:
DMG Direct

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Overview: Rising printing and paper costs, increased postage, skyrocketing list rental rates. Is there any way around these constantly increasing costs?

For business-to-business lead generating and even consumer prospecting, the answer increasingly is "Alternative Print Media," one of direct marketing's surprising little secrets. Alternative Print Media consists mostly of package inserts and card decks, but also includes ride-alongs, co-op mailings, statement stuffers, sampling, catalog bind-ins/blow-ins and a few others.

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Format: HTML | Date: Jan 2003 | Pages: 3

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