Ten Ways to Joggle you out of your Direct Marketing Doldrums

Topics:
Direct and Indirect Sales Channels
Tags:
Advertising & Promotion,
Direct Marketing,
Marketing,
Marketing Research,
Sales,
Sales Channel
Source:
directmarketing.org

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Overview: Has your direct marketing program overstayed its welcome? Is it time for something new, something different, something that will lift response rates and increase profitability? If the campaign goes on for too long without changing it, customers may start to 'glaze over' when they see that old familiar package arrive in the mail. Mailbox glut is of critical concern. We as an industry have to justify each and every piece of mail we send appraises the article. We have to understand the ramifications of mailing the same offer to the same people over and over again. What can you do to shake an old campaign up and get new and exciting results? Here are ten ways to get started. Read the article to find.

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Format: HTML | Date: Jan 2003 | Pages: 1

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