Five Marketing Communications You Can Use Right Now To Get Fast New Business

Overview: There isn't a business in the world that doesn't use some kind of marketing communication in an attempt to get new and repeat business. These communications include brochures, letters, ads, proposals and everything else you use to motivate response. Problem is, most business people -- including most people special-izing in corporate communications -- are fatuously ill-prepared to write marketing communications that motivate immediate action. To help solve this ridiculously expensive and entirely avoidable problem, this article lists five marketing communications one should use right now. When properly created and used, notice an immediate increase in the number of leads and sales you generate.Don't fall into the trap of so many would-be “marketers” simply using certain marketing communications because everybody else does. This is a mistake. The job of marketing is not to mimic others. It's to think through who you're trying to motivate, what you've got that will motivate them, how to motivate them as quickly as possible and to use --even invent -- the marketing communication that ensures fastest possible meaningful action by the prospect.

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Format: HTML | Date: Jan 2003 | Pages: 1