Successfully Navigating a Name Change
- Topics:
- Brand Management,
- Brand Strategy
- Tags:
- Branding,
- Change,
- Inter Brand,
- Management,
- Marketing,
- Name,
- Strategy
- Source:
- Inter Brand
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Overview: Name change does not have to be a nightmare after all. However, it does involve a lot of hard and meticulous work. A carefully planned strategy, with a systematic methodology will ensure a smooth transition to a new name and will lead to success. A name is the first public act of branding and serves as a customer hook. Corporate history has taught that there are several instances where an existing name can be problematic and a name change is required. So, how does one effectively navigate a name change?
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Jan 2002 | Pages: 1
