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Topics:
Brand Management
Tags:
Branding,
CapitalThinking,
Consumer,
Marketing,
Web,
Web Advertising
Source:
CapitalThinking

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Overview: While Phat Farm agrees that the urban consumer is a tricky market, itr is confident that the brand will maintain its identity no matter what by continuing to give the consumer exactly what he/she wants.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 1

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