Customer Care Strategy Can Stabilize Bottom Line
- Topics:
- Marketing Strategy
- Source:
- Youngstown Publishing Company
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Overview: An effective customer relationship management (CRM) strategy can be a key to maintaining, if not growing, one’s bottom line. This is especially beneficial during a recession when revenues may be flat or declining and there are insufficient resources to acquire new customers. With proper planning, that time, money and resources could be better targeted -- during weaker economic periods -- at retaining and building loyalty among a company's current and most profitable customers. This article provides various planning options like data mining which helps a company identify and target its most loyal customers. Keep in mind, customer care is the driving force behind CRM. Being receptive to the customers changing needs, in good times and bad, and providing them with the means to communicate those needs, will determine one’s CRM strategy success and, possibly, one’s bottom line profitability.
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Format: HTML | Date: Jun 2002 | Pages: 1
