Sales-Force Decision Models: Insights from 25 Years of Implementation

Topics:
Sales Force Design
Tags:
Benefits,
Human Resources,
Insight,
Institute For Operations Research,
Management,
Sales,
Sales Force Management,
Sales Strategy,
Strategy
Source:
Institute for Operations Research and the Management Sciences

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Overview: "Content insights are useful in making sales-force decisions. Examples are that profitability is flat for a wide range of sales-force sizes; phased sales-force growth is rarely optimal; focused strategies dominate scattered strategies; most sales territories (55 percent) are too large or too small; and no compensation plan satisfies everyone. Implementation insights concern model building, use, and implementation, for example, a model’s economic value can come from such sources as reduced uncertainty, accuracy, increased speed, objectivity, and stakeholder involvement; theory and practice have different and complementary perspectives; experience and wisdom are sometimes better than models; and models provide insights, while people make decisions."

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 544KB | Date: Jun 2001 | Pages: 38


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