Direct Response Marketing: Some Guerrilla Insights
- Topics:
- Direct Marketing
- Tags:
- Advertising & Promotion,
- Direct Marketing,
- Marketing,
- Marketing Magic,
- Marketing Research,
- Sales,
- Sales Channel
- Source:
- Marketing Magic
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Overview: Direct response marketing is a lot different from indirect response marketing, although guerrillas like it best when the two are teamed up. Although a fair amount of standard, indirect marketing often is necessary to set the stage, to make prospects ready to buy, and to separate your company from strangers, it's when you initiate direct marketing that you first taste blood. It is very essential that direct marketing is successful. This article tells that how to succeed with direct marketing. These steps have been discussed in the article. Thus, as direct response vehicles become more sophisticated and prolific, guerrillas have the insight to zero in on the exact people to contact, so as not to waste time or money on strangers.
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Format: HTML | Date: Jan 2003 | Pages: 1
