Marketing - The Next Level
- Topics:
- Marketing Strategy
- Source:
- SharewarePromotions
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Overview: What exactly is marketing? We're all familiar with the word, and most of us have it on our mental "should do" lists, but what exactly is it? Look it up in a dictionary and you'll see definitions like "the act or process of selling", or "the technique of promoting, selling and distributing". But marketing isn't simply a fancy word for selling, and it certainly isn't another word for advertising, marketing is the link between the producer and the consumer, which roughly translates as bridging the gap between what you sell and those who buy it. To ignore marketing is more than dangerous; it's downright stupid. Don't make the mistake of assuming that good sales mean that you're already carrying out sufficient marketing. Without seeing where you stand, and what may be around the corner, you're effectively 100% blind, both to opportunities and threats, and won't even notice when they pass you by or hit you in the face. This article breaks up the marketing process into several components and describes each one in brief.
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Format: HTML | Date: Jan 2003 | Pages: 1
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