The Ingenue Marketer's Guide to Certain Failure
- Topics:
- Marketing Strategy
- Source:
- TheInternetProfit.com
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Overview: The article talks about the ingenue mistakes in order to ensure the failure of your marketing. The mistakes are - You Don't See How To Make What's Successful More Successful, You Rely Too Much On Written Marketing Communications, Your Perfectionism Is Dampening Your Marketing, and Once Is Never Enough etc. In marketing, you lead with your strongest point, your most motivating benefit, the thing that is going to get your targeted prospect to take fastest action. In marketing, as in love and war, all is fair. Daily, con men flourish in marketing; good causes fail. One masters marketing, concentrating on people; the other concentrates on self, eschewing successful process. What you are doing is too important, too vital, and too necessary to too many people. That's why engaging in anything other than fruitful, client-centered marketing is unacceptable. Which is what everyone but the perverse ingenue wants to do.
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Format: HTML | Date: Jan 2003 | Pages: 1
