The 3 R's of Business Success: Rapport, Repeat, and Referral
- Topics:
- Growth
- Tags:
- Business,
- Software,
- Sales Strategy,
- Sales Force Management,
- Sales,
- Rapport,
- Product Marketing,
- Marketing Research,
- Marketing,
- Management,
- ...
- Source:
- The CHANGE AGENT
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Overview: For most organizations, success depends heavily on how well -- or how poorly - they handle relationships with their customers. Learning how to establish productive relationships with customers is the goal of most successful organizations. It is critical to learn how to build a climate of trust and cooperation in which people will want to continue to do business with you and refer more business to you. In this article, you will discover the keys to effectively building your business. The number one strategy in getting repeat and referral business is to be the best value. Too often organizations spend their time on marketing and sales instead of becoming the best product or service in the marketplace. Customers talk to each other, therefore, it is critical to become the best value so that the basis is built for repeat and referral business. Customer service research shows time and again that it is far cheaper to keep a current customer than gain a new one. Two things are essential in building your business: (1) You must have a product or service that fills a need, (2) You must build rapport with potential customers so you can find out what their need is and fill it. The bottom line is this -- what are you doing, so people think of your organization when they need a product or service that you can offer?
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Format: HTML | Date: Jan 2003 | Pages: 1
