Marketing and Operations: Can This Marriage Be Saved?

Topics:
Analysis
Tags:
Booz Allen Hamilton Inc.,
Marketing,
Marketing Research,
Operation
Source:
Booz Allen Hamilton

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Overview: The article reflects the fact that marketers worry about top-line revenue, while operations people fret about cost. The stark truth is that marketing and operations do have fundamentally different perspectives. Marketing seeks product variety (available on short notice) from well-stocked inventory pools. Operations worries about cost, looking for efficiencies in manufacturing and the supply chain. Companies must seek to balance the trade-off between costs of different service options and their value to customers. Differentiated Service Policies allow them to coexist.

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Format: HTML | Date: Jan 2003 | Pages: 4

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