Product Lifecycle Management: What's Real Now
- Topics:
- Growth
- Tags:
- AMR Research,
- CAD,
- Marketing,
- Product Lifecycle,
- Product Lifecycle Management,
- Product Marketing,
- Software
- Source:
- AMR Research
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Overview: An examination of today’s Product Lifecycle Management (PLM) products is reminiscent of the parable of the blind men and the elephant, where each perceived something different depending on which part of the elephant they touched. Indeed, the seven offerings that AMR Research examined as part of its deep dive process were more comparatively diverse than those of any other such product examination ever taken. A key reason for vendor and product diversity is the hope that a PLM strategy will link heretofore dissimilar and often warring factions: manufacturing, engineering and design, purchasing, and (increasingly) sales and marketing. It should be no surprise that vendors with Enterprise Resource Planning (ERP), PDM, Computer-Aided Design (CAD), and services pedigrees have such differing products and approaches.
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Format: PDF | Size: 771KB | Date: Sep 2002 | Pages: 23
