So, What Exactly Is Your Corporate Strategy

Topics:
Analysis
Tags:
Management,
Marakon Associates,
Strategy
Source:
Marakon Associates

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Overview: "As with all management tools for creating positive change in behavior, corporate strategy is as much art as it is science. The art of crafting the right one for the company can be informed by developing three to five strategic themes that are distinctive, selective and suggestive. The new corporate strategy focuses more of the organization’s resources in areas where there are profitable differences and reduces exposure to investment in other areas to a minimum necessary amount. However, the full power of corporate strategy is in the impact that it can have on business unit strategies. "

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Format: PDF | Size: 211KB | Date: Jan 2003 | Pages: 15

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