Profitable Growth: A Value Based Approach to Entering New Markets

Topics:
Growth
Tags:
Finance,
Investment,
Marakon Associates,
Stock Market
Source:
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Overview: In an era of high stock market expectations, the pressure on management to increase growth is enormous. For many companies, entering new markets via a large acquisition often appears to be the easiest way to meet growth goals. Ensuring that the investment needed to enter new markets will create value for your shareholders requires adherence both to value based principles and to a process that identifies and evaluates all profitable growth opportunities surrounding your existing business units. This process must be well grounded in an understanding of prospective market economics and competitive position and must explicitly evaluate alternative entry strategies.

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Format: PDF | Size: 265KB | Date: Jan 2003 | Pages: 10

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