Leadership on 9/11: Morgan Stanley's Challenge
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Overview: The article is an attempt to enlist policies of Morgan Stanley after September 11 attack. For Morgan Stanley’s top executive Robert Scott, who helped his company survive the heavy toll from September 11 disaster one leadership lesson is particularly clear. "If you wait for a crisis to begin to lead, it's too late." The Management's decision to put the physical and emotional welfare of employees before all else during the crisis also gave the company a newfound sense of unity and purpose. The importance of communication in crisis cannot be overestimated. Read this article for a story that will force CEO’s to rethink on this essential aspect.
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Format: HTML | Date: Dec 2001 | Pages: 1
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