Business Planning has Changed its Focus

Topics:
Analysis,
Brand Management,
Brand Strategy,
Positioning and Segmentation
Tags:
Business Operations,
Business Planning,
Ogilvy & Mather,
Operational Planning
Source:
Ogilvy & Mather

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Overview: The article talks about Customer Ownership: Putting Customers at the center of business planning. Relationship Marketing and its ultimate focus on each individual customer will create new organizational structures and processes in most companies and change the nature of business planning more radically than ever expected. The article also records the efficiency improvements in the car industry and discusses the critical success factors for implementing a successful ownership plan.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 241KB | Date: Jan 2003 | Pages: 5

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