Aligning Organizational Culture and Values in Support of Your Brand Building Efforts
- Topics:
- Brand Management
- Tags:
- Brand,
- Branding,
- Marketing,
- Organizational Culture,
- proBRAND
- Source:
- proBRAND
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Overview: This article mainly emhasizes upon the efforts made to build the brand . Brand building success in the “next economy” focuses upon more about behavior than communications. It is necessary to tightly align internal culture and values that drive day-to-day behavior with the promises of the brand. This requires new approaches, and most importantly, a new mindset about branding. A question which arises is that what extent does organization “live the brand” today? the factors which can be arttributed are a) High; we’re doing a darn good job of “living the brand” promiseand values day to day, b) Improving; we’re making progress but not where we want tobe yet c) Low; we need to be a lot more competitive in this area.This article also talks about brand behaviour. in this article the slutions have been provided through graphs and tables in order to make it more effectiveand expressive.
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Format: PDF | Size: 434KB | Date: Jan 2001 | Pages: 32
