Tell Your Story With Licensing

Topics:
Brand Management
Tags:
Brand,
Branding,
Interbrand,
Marketing
Source:
Interbrand

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Overview: Brand licensing is like storytelling. The keys to it- know your audience(s), empathize with them. When done well, licensing will make the brand dimensional, deepen relationships with key consumers, increase the value to retailers and enable the organization to create more powerful statements in the marketplace. A licensing program that considers the perspectives of all those that connect with the brand will help build 360° of support.

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Format: PDF | Size: 91KB | Date: Jan 2003 | Pages: 2

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