Put Your Company Brand to the Test

Topics:
Brand Management
Tags:
Brand,
Branding,
Ignition Point Technologies Corp.,
Marketing
Source:
Ignition Point

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Overview: "Now that more business will be conducted across the Internet, brand recognition and trust are rapidly escalating in terms of buying influence. It’s time for other players in the high-tech industry to come out from behind the curtain of invisibility, and make strong brand impressions to build these same assets. The article defines that the brand represents amazing power and worth among customers, investors, and employees. To help assess the current value of your brand, the article provides a few ""self test"" questions to help you judge whether yours is providing strong payback; whether you’re at a neutral balance; or whether the medics should be called in to assist in resuscitation."

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003

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