Leveraging Brand Value In A Downturn

Topics:
Brand Management
Tags:
Brand,
Brand Efficiency Audit,
Brand Value Management,
Branding,
Inter Brand,
Marketing
Source:
Inter Brand

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Overview: The article is about the brand value management and the tool design for brand efficiency audit. Brand Value Management is in action as today's most successful companies manage their intangible assets as intensely as their tangible assets. As a first step in internal analysis, Brand Efficiency Audit to help you identify the drivers of value in your brand portfolio. This focused assessment will help you realize the maximum return on the brand investment, even in the most difficult of economic cycles. Brand Efficiency Audit is a management tool designed to • Establish a foundation for achieving financial targets • Determine the return on specific brand related investments • Provide guidelines for management of a portfolio of brands • Reinforce and leverage the loyalty your brands enjoy among key customers.

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Format: PDF | Size: 40KB | Date: Feb 2001 | Pages: 4

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