Optimal Pricing Through Value Modeling
- Topics:
- Pricing and Margins,
- Pricing Strategy
- Source:
- SDR Consulting
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Overview: Of all the strategic decisions faced by a firm, none is more important than the setting of prices for the various product and service offerings. Pricing has been studied throughout history, and yet many of the traditional pricing methods remain basically unchanged. A relatively new paradigm that has emerged is that of value-based pricing. Read the article, which discusses the same. It also deduce that any price reductions should come through commensurate reductions in the benefits offered. If the salesman has done a good job of identifying the benefits offered to his clients relative to the competition, and has adequately priced his offering, the buyer should find the price to be acceptable and attractive compared to the available alternatives.
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Format: HTML | Date: Apr 2001 | Pages: 1
