Brand Moi: Make Your Mark and Succeed

Topics:
Brand Management
Tags:
Brand,
Branding,
Branding Principle,
Marketing
Source:
Interbrand

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Overview: Personal Branding for Professionals: Personal branding, just like big company branding starts with a value-based strategic scheme and is followed by a tactical action plan. The universal branding principles are: know who you are, be unique, and target those who want what you have, deliver a great experience, and always speak loudly even when you whisper. Brand Moi™ is your personal identity or brand. Build the brand plan from the core being and always be consistent with the values, or consider a new profession.

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Format: PDF | Size: 122KB | Date: Jan 2003 | Pages: 2

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