Beyond Generic Branding

Topics:
Brand Management
Tags:
Brand,
Branding,
Generic Branding,
Internet,
Marketing,
Name
Source:
itsallabout.info

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Overview: This white paper explores building brand awareness with multiple url deployments. There is virtually no name, set of initials or combination of names which is unique in the world of commerce. However, the Internet, by virtue of its functional design, will allow only one unique name in each valid extension. The practical reality of Internet use is that your url becomes synonymous with your business identity to your established clients. Generic branding is not, however, limited to identification with a product or service. The purpose of using url’s rather than hexadecimal addresses was to make the Internet user friendly, creating addresses that were both unique and easy to remember.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 151KB | Date: Jan 2003 | Pages: 2

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