Are You Enjoying The Profits Hidden In Your Own House Mailing List?
- Topics:
- Direct Marketing
- Tags:
- Business,
- Mailing List
- Source:
- Concept Marketing Group
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Overview: The three most cost-effective sources of business are always the same - regardless of the type of business. They are existing customers, referrals and the business's own "house mailing list". These sources may not produce you largest block of business. However, they always produce you most profitable block of business. That's because there is little or no advertising expense involved in getting business from these sources. Every business should have programs operating to promote repeat business from existing customers. Every business should also have systems in place to produce referrals from existing customers, prospects and contacts. However, the volume of business you can generate from these two sources is limited by the number of customers you have and contacts you know. Plus, you have very little control over the flow of business generated by these sources. By comparison, the volume of business you can develop from you own house mailing list is predictable. You can also control the flow of business from this source.
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Format: HTML | Date: Jan 2003 | Pages: 1
