Conducting Online Research

Topics:
Marketing Strategy
Tags:
Bulletin Board,
Burke,
Focus Group,
Internet,
Marketing,
Marketing Research
Source:
Burke

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Overview: Marketing researchers’ use of the Internet is exploding. The newsletter Inside Research, which has been surveying firms to track the amount of money spent on online research efforts, estimates that less than $3 million was spent in the United States in 1996. By the year 2001, Internet research was a global phenomenon with estimated spending of more than half a billion dollars. Types of online qualitative research include online focus groups and bulletin boards. Online focus groups are timed, moderated chat sessions that can bring together geographically dispersed respondents. Online bulletin boards allow respondents to provide input on their own schedules over longer periods of time.

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Format: PDF | Size: 313KB | Date: Jan 2002 | Pages: 4

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