Internet vs. Telephone Data Collection: Does Method Matter?
- Topics:
- Marketing Strategy
- Source:
- Burke
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Overview: Differences in survey responses resulting from using an Internet survey instead of a phone survey were explored in a recent Burke, Inc. research and development project. This white paper presents findings from their search. Three-hundred eighty-six Web interviews and 500 telephone interviews were conducted for the study. Unlike previous efforts to validate the Web as an effective medium for conducting surveys, this project attempted to isolate differences in responses directly related to the survey method. People taking both the Web and telephone surveys were recruited over the phone using a randomdigit dialing technique. Only those with access to the Internet were given an opinion to participate in the study, and individuals were randomly assigned to take the survey using the Web or over the telephone.
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Format: PDF | Size: 574KB | Date: Jan 2000 | Pages: 8
