Brand Extensions Thrive in Supermarkets

Topics:
Brand Management
Tags:
Brand,
Brand Owner,
Branding,
Marketing
Source:
Goldmarks Company

FREE Registration is required

Overview: The article discusses the benefits of licensing the brand. An increasing number of licensors are extending the brands into new product categories. The brand owners are finding that “brand extension licenses” can provide substantial marketing benefits and generate significant, ongoing royalty revenue. As a result, brand extension licensing continues to grow in food and beverage products. The concept of licensing give a positive impact of brand in the market. To know how people are benefited from it, read the article.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 100KB | Date: Jan 2003 | Pages: 3

People who downloaded this item also downloaded

White Paper Consumer Attitude Towards Brand Extensions: An Integrative Model and Research Propositions
White Paper The Impact Of Extension Success/Failure And Congruity/Incongruity On Family Brand Image: A Broadcaster Branding Context
White Paper Brand Extensions
White Paper Tell Your Story With Licensing
White Paper How To Successfully Extend Your Brand

Top results from Brand Management

White Paper ONE Oracle News for Midsize Organizations - Issue 05
White Paper Journal of Management Excellence - Building Trust
White Paper How to Market and Sell Services with Webinars
Case Study Case Study Kraft Food
Case Study Universal studios television USA cable networks

» View all Brand Management listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).