Harvesting Success From E-Commerce

Topics:
e-Business and e-Commerce
Tags:
E-business,
Strategy,
Software,
Management,
Knowledge Management,
Knowledge,
Internet,
Information Today Inc.,
Enterprise Software,
E-business/E-Commerce,
...
Source:
Information Today

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Overview: The article starts with the fact that several seeds of knowledge management, when embedded in a Web site, can help it prosper and produce great bounty. First, the knowledge of experts in the industry must be incorporated into the functionality of an e-commerce site for it to succeed. Second, accurate customer information must be drawn into the business processes for the site to function optimally. Third, the customer purchasing experience must be supported by the right kind of knowledge for the transaction to be completed. Another way that knowledge management contributes to e-commerce is through the use of customer information in the buying process. CRM is also broadening its view of customers by integrating external information.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Dec 2000 | Pages: 1

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