Exchange For The Better?
- Topics:
- Growth
- Tags:
- Channel Management,
- E-business/E-Commerce,
- Internet,
- Marketing,
- Penton Media Inc.,
- Value Chain
- Source:
- Penton Media
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Overview: Trading exchanges promise to streamline business and reduce waste across an entire value chain. But can the promise be kept? This is the biggest question, which need to be solved. Despite their proliferation, trading exchanges face a number of challenges. Many have yet to record their first transaction; some to date have derived their revenues solely from banner advertising. Besides this suppliers of commodity products, or of products they fear could become commodities, are shaking in their boots at the idea that buying decisions could be made in online auctions. Also getting into the exchange act is Pricewaterhouse Coopers, which has created a procurement consortium of current and past clients to consolidate their buying power. Providing perhaps the best example of what an e-marketplace could be is that, Covisint, the exchange created for the automotive industry value chain, a melding of the original individual exchange initiatives of the Big Three automakers.
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Format: HTML | Date: Aug 2000 | Pages: 1
