Looking for Attention: How to Get Your Product Release Noticed
- Topics:
- Marketing Strategy
- Source:
- MarketingProfs
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Overview: Product publicity — on the web and in print publications — is by far the most efficient way to generate leads and traffic for your site. But despite the large number of announcements published, many times that number are rejected for a wide range of reasons. This article will provide information that will help you get your announcements into the broadest range of publications that reach your target audience. It's also important to keep in mind that it usually takes a long series of contacts to attract editors' attention, answer their requests, get the publication date and finally get copies of the publication.
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Format: HTML | Date: Aug 2003 | Pages: 1
