Strategic Brand Value:Advancing Use Of Brand Equity To Grow Your Brand and Business
- Topics:
- Brand Management
- Tags:
- Brand,
- Brand Equity,
- Branding,
- Marketing
- Source:
- Prophet
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Overview: Business that intend to reap the benefits of using brand as a driver of business success need to begin the process by identifying and managing, in a more systematic and structured way, the associates that contribute to brand equity and are critical to enhancing the brand value and extent that is financially impacts on the business. This paper is designed to acquaint the reader with the more strategic approach to both profiting and managing brand equity over time, using both qualitative and quantitative modeling approaches whose findings are correlated to business performance concerns.
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Format: PDF | Size: 61KB | Date: Sep 2003 | Pages: 7
