Brand Value: Who determines it and how?
- Topics:
- Brand Management
- Source:
- allaboutbranding.com
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Overview: This article is about realisation that each person in the market actually wants to form a relationship with a company, even if it is only a trivial purchase. That relationship is formed with what is called as the brand, and different people will develop a different type of relationship with that brand. The market subconsciously assesses the value of the brand to them, and they will develop opinions about everything they experience related to that brand. Every person in the market forms an attitude about every company from experience or messages from that company. This attitude is based on an equation that weighs price against quality. It is relatively easy to get a price evaluation from people’s minds; however, quality is based on a number of product and customer service attributes, and this can prove much more subjective. The combination of all these factors is what determines the attitude to every brand in the market.
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Format: HTML | Date: Jan 2003 | Pages: 2
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