100% Marketing: The Brands Lecture

Topics:
Brand Management
Tags:
Brand,
Branding,
Marketing,
Marketing Function,
Marketing Research
Source:
British Brands Group

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Overview: "The market, the corporate environment in which we compete today, is more focused on performance than ever, with a keen focus on growth. How many of us who are leaders of our marketing function have clear deliverables, clear metrics for the output, for ourselves and for he function itself? The author draws some lessons from his experiences to help us know better about brand and marketing function, and to introduce a bit more of the magic and technology and a bit less of the tomfoolery. Read this paper for more informing data. "

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 235KB | Date: Jun 2003 | Pages: 14

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