What's In A Brand?

Topics:
Brand Management
Tags:
Bitmark,
Brand,
Branding,
Marketing
Source:
Bitmark

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Overview: In addition to a well-developed system for doing business, brand identity probably is a franchiser’s most important stock in trade. Through in-depth analysis of more than 700 Fortune 1000 companies, it has been proven that corporate branding efforts have a significant, measurable impact on financial performance. A strong brand will enrich your bottom line and boost your stock value, as well as influence consumer preference. A powerful corporate brand also can weather crises more easily, slow market share erosion, and rally employees.

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Format: HTML | Date: Jan 2003 | Pages: 1

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