Market Segmentation
- Topics:
- Positioning and Segmentation
- Tags:
- Business Resource Software,
- Market-segmentation,
- Marketing,
- Marketing Research,
- Sales,
- Sales Force Management,
- Sales Strategy
- Source:
- Business Resource Software
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Overview: The purpose for segmenting a market is to allow the marketing/sales program to focus on the subset of prospects that are "most likely" to purchase one’s offering. If done properly this will help to insure the highest return for marketing/sales expenditures. Depending on whether one is selling the offering to individual consumers or a business, there are definite differences in what one considers when defining market segments.
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Format: HTML | Date: Jan 2003 | Pages: 1
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