Evaluating the Cost Savings of Bringing Email Marketing In-House
- Topics:
- Internet Advertising
- Source:
- Arial Software
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Overview: This white paper is intended for decision making who are considering moving their email marketing activities in-house. It also applies to those who are about to launch new email marketing efforts and are weighing the pros and cons of inhouse vs. outsourced. In-house means managing email marketing campaigns from inside your organization, using email marketing software to merge and mail messages to recipients. Outsourced means handing the responsibility to a third party, an email Application Service Provider (ASP) that specializes in managing outbound email campaigns for clients and who does the emailing for you. The primary cost savings of bringing email marketing in-house comes from the fact that the economic investment is based on buying a software license rather than paying recurring service fees. Beyond the economics, there are other relevant reasons for considering an inhouse approach to email marketing.
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Format: PDF | Size: 326KB | Date: Jan 2003 | Pages: 8
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