Email Marketing Trends 2003

Topics:
Internet Advertising
Tags:
Arial Software LLC,
E-mail,
Email Marketing,
Marketing,
Marketing Research,
Online Communications
Source:
Arial Software

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Overview: This study assesses marketing activity trends and applications of organizations engaged in email marketing. This study uses data from 120 of Arial Software customers, representing a cross section of national and international companies currently engaged in email marketing campaigns. Overall indications of this study suggest that of the companies engaging in email marketing campaigns, the vast majority are expecting to increase existing outbound email volumes this year. Organizations are reporting an increase in their sensitivity to the needs of their recipients, possibly due to their desire to differentiate their email messaging from This conclusion is consistent with email marketing growth expectations published by various industry reporting agencies and organizations.

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Format: PDF | Size: 591KB | Date: Jan 2003 | Pages: 7

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