The Seven Deadly Sins of Brands Online

Topics:
Brand Management
Tags:
Brand,
Branding,
Channel Management,
Marketing,
MarketingProfs
Source:
MarketingProfs

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Overview: Despite the supposed maturation of web development in recent years, shortsighted and authoritarian corporate marketers and wannabe IT-types continue to wreak havoc on the web. They continue to commit time and resources to ill-founded and untested online initiatives. In the interest of repairing broken learning curves, the observations of the most time-honored and regrettably prevalent deadly sins committed in the development of online branding initiatives are discussed in the article.

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Format: HTML | Date: Feb 2003 | Pages: 1

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