Interbrand Report: Brand Value Proves Stable Against Volatile Stock Market Valuations
- Topics:
- Brand Management
- Tags:
- Brand,
- Branding,
- Interbrand,
- Marketing,
- MARKETING TODAY,
- Stock,
- Stock Market
- Source:
- MARKETING TODAY
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Overview: The article is all about the ranking by Interbrand Corp. that is based on a rigorous analysis of brand strength. The value of a brand is based on two principles: The marketing principle that brands generate and secure customer demand and the financial principle of net present value of future earnings. While it is generally accepted that strong brands increase sales and earnings, Interbrand's survey attempts to figure how much of a boost each brand delivers, how stable that boost is likely to be in the future, and how much those future earnings are worth today. The relative stability demonstrated in the value of brands re-affirms the theory that the brand is a company's most enduring asset.
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Format: HTML | Date: Jan 2001 | Pages: 1
