How To Successfully Extend Your Brand
- Topics:
- Brand Management
- Tags:
- Brand,
- Brand Extension,
- Branding,
- Marketing,
- MarketingProfs
- Source:
- MarketingProfs
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Overview: This article helps in understanding the way in which consumers evaluate whether or not a brand extension fits or is consistent with the core brand is central to the success of the brand extension. But the method by which consumers form brand extension fit judgements is often poorly understood. To know more on the latest thinking of what factors to consider and what process to go through read on the article.
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Format: HTML | Date: Jul 2003 | Pages: 1
