Multilingual Compliance Management for Regulated Industries
- Topics:
- International Marketing
- Tags:
- Channel Management,
- ForeignExchange Translations,
- Industry,
- Internet,
- Marketing,
- Multilingual Website,
- Presence,
- Web,
- Web Site Development
- Source:
- ForeignExchange Translations
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Overview: This article is about Multilingual which means Multi-Business. It involves how to build and maintain a successful multilingual web presence. The basic rule is to translate what will be relevant to international users. Many companies develop international sites that represent a subset of the English site with content customized for individual markets. There are two reasons for this which have been discussed in this article. The key to successful marketing has always been to speak to your customers’ needs. But when entering foreign markets, you must first speak your customer’s language. A Multilingual website is the first step towards creating a truly international presence.
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Format: PDF | Size: 80KB | Date: Jan 2003 | Pages: 4
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