The Truth About Branding For Publishers

Topics:
Brand Management
Tags:
Brand,
Branding,
Marketing,
StartUpInternetMarketing
Source:
StartUpInternetMarketing

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Overview: Branding, or brand marketing as some now call it, is one of the buzzwords of public relations and marketing. When someone brands something - be it a company, an individual, a product, a service, a concept or a process - he/she impresses strongly on people's minds whatever is special and distinctive about it. It emphasizes that characteristic symbols and images, whether visual, aural or olfactory, important though they are, simply not enough. The article ends with a few short tips that help in branding process.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2000 | Pages: 1

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