Trade Show Giveaway Strategies
- Topics:
- Point of Sale
- Tags:
- Dave Dolak,
- Marketing,
- Marketing Research,
- Strategy,
- Trade Show
- Source:
- Dave Dolak
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Overview: "Giving away freebies to increase booth traffic just for traffic's sake is foolhardy unless you can give away an item that makes a lasting impression at very low expense. This represents a very big challenge and it might even be an oxymoron. Un-targeted promotion is simply a waste of money. The best ""freebies"" are those that are targeted toward the right audience, that clearly communicate benefits, and that are just one part in a methodical, brand-building campaign that is reinforced by other marketing communications. If you are thinking about using a giveaway item as a trade show marketing tactic, the place to start is with careful consideration of your budget and your goals. This article explains strategies for trade show."
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Format: HTML | Date: Jan 2001 | Pages: 1
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