A Valuable Business Strategy
- Topics:
- Public Relations
- Source:
- Dave Dolak
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Overview: This article is designed to give you some insights into how publicity works and some tips to make it work for you. Publicity is not intended to replace advertising, but to support it. Paid media delivers a specific message, in the space you purchase, on a set schedule. An ad is something you can count on appearing if you follow the guidelines set by the publication. Publicity, or what the pros call earned media is less predictable than advertising, but it's one of the best investments you can make in your business and it affords outstanding rewards. While publicity is mercurial, seeing your name in the news can give you a thrill. So, add publicity to your marketing plans and make sure to budget for it as an essential component of your overall marketing strategy.
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Format: HTML | Date: Jan 2000 | Pages: 1
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